The most critical part of a sponsorship proposal is a professional and concise sponsorship proposal cover letter that you will use to introduce the organization or event seeking sponsorship. Youir proposal letter is the first thing that a prospective sponsor will see in writing from you.
Before sending this letter, do your research; never address your sponsorship proposal cover letter with “To whom it may concern”. Reach out to your potential sponsor’s Human Resources Department or directly to a known contact to gather appropriate contact information. If an organization has a policy on charitable giving, make sure to confirm that your request and this policy are aligned.
Sample Sponsorship Proposal Cover Letter
Sponsorship Proposal Cover Letter Purpose
Your sponsorship cover letter is essentially an Executive Summary about your organization or event. It should outline how working together will directly benefit the sponsor and should include additional supporting documents, ideally a sponsorship fact sheet and a sponsorship proposal package. Essentially your sponsorship proposal letter is where you make your pitch to the sponsor and convince them that you are worthy of doing business with and ideally funding. If you cannot convince them quickly that you are a good match for their organization, the rest of your sponsorship package is likely to end up in the recycle bin.
STEP-BY-STEP: How to write a professional letter requesting sponsorship
Writing a letter to a prospective sponsor can be a daunting process, but it doesn’t have to be. By breaking it down into a step-by-step process, you can tackle this task incrementally and produce a compelling, professional sponsorship cover letter that will improve your chances of impressing your prospective sponsor and potentially gaining their support.