Sponsorship Levels Template Example

Our sample sponsorship levels template incorporates all of the elements most often seen in an effective sponsorship levels document. 

Your sponsorship levels document is only one part of your complete sponsorship package.  An effective sponsorship package should always include a well-crafted sponsorship proposal letter.

Sample Sponsorship Levels Template

Diamond Sponsorship $15,000

Business logo and name displayed prominenty in advertisements including:

  • [ADD NUMBER] special ads in [ADD MEDIA NAMES]
  • [ADD NUMBER] standard ads in [ADD MEDIA NAMES]
  • Estimated Advertising Value $[INSERT VALUE]
  • Live mentions at multiple venues on day of event
  • Booth Space [DESCRIBE SIZE AND LOCATION]
  • [XX] VIP admissions tickets
  • [INCLUDE ANY AND ALL ADDITIONAL BENEFITS YOUR EVENT CAN OFFER]

Ruby Sponsorship $10,000

  • [ADD NUMBER] standard ads in [ADD MEDIA NAMES]
  • Estimated Advertising Value $[INSERT VALUE]
  • Live mentions at multiple venues on day of event
  • Booth Space [DESCRIBE SIZE AND LOCATION]
  • [XX] VIP admissions tickets
  • [INCLUDE ANY AND ALL ADDITIONAL BENEFITS YOUR EVENT CAN OFFER]

Emerald Sponsorship $5,000

  • [ADD NUMBER] special ads in [ADD MEDIA NAMES]
  • [ADD NUMBER] standard ads in [ADD MEDIA NAMES]
  • Estimated Advertising Value $[INSERT VALUE]
  • Booth Space [DESCRIBE SIZE AND LOCATION]
  • [INCLUDE ANY AND ALL ADDITIONAL BENEFITS YOUR EVENT CAN OFFER]

Moonstone Sponsorship $2,500

  • [ADD NUMBER] standard ads in [ADD MEDIA NAMES]
  • Estimated Advertising Value $[INSERT VALUE]
  • [INCLUDE ANY AND ALL ADDITIONAL BENEFITS YOUR EVENT CAN OFFER]

Sponsorship Levels Template Helpful Hints

Your sponsorship levels document should accurately reflect the benefits your event or organization expects to provide for each level of sponsorship you have developed.  Depending on the nature of your event or organization, you may want to develop a sponsorship levels hierarchy (Gold, Silver, Bronze, etc...) that incorporates important aspects of your identity.

Benefits and amounts in this sample template are arbitrary.  You should use our sample sponsorship levels template as a guide and populate your sponsorship levels document with the levels and benefits specific to your event or organization.

The formatting of your sponsorship levels document will generally adhere to what you see above.  The real trick to putting together your document isn't the formatting, its figuring our how much money you want to raise for your event and then figuring out what you can offer sponsors and packaging up those benefits into meaningful sponsorship levels that will attract sufficient interest from potential sponsors.